Toshiba launches new marketing strategy with HD-DVD - Club CDFreaks

**Jesterrace** · 14-01-2008

Some are claiming it has come too late but then again others say this will help ensure that HD-DVD isn't going anywhere in the near future. I see some disenchanted Blu-Ray standalone owners in the not too distant future who might gladly take an opportunity to get in on a cheaper format where they can purchase and entry line model and still enjoy the latest releases:

http://www.i4u.com/article14033.html

**zevia** · 14-01-2008

Interesting text at the end of the article.

Quote:

The new low pricing of the HD DVD players is attractive, but when consumer find out that new movies only get Blu-ray releases it will not help much.

Now the HD format war is even more confusing as nobody knows how fast it will end. I would also not have been surprised if Toshiba would have announced today to discontinue HD DVD.

THE C. · 14-01-2008

Anything and everything helps right?? I don't know... is HD-DVD dead??

**Jesterrace** · 14-01-2008

Not yet. Anyways as to the first review it's pretty clear that it is the opinion of the writer. I will go ahead and repost with the official release from Toshiba since it has more detailed info.

**zevia** · 15-01-2008

This is Toshiba press release:

Quote:

WAYNE, N.J., Jan. 14 /PRNewswire/ -- Toshiba America Consumer Products, L.L.C. ("Toshiba") today announced that it is stepping up its successful marketing campaign for HD DVD as it experienced record-breaking unit sales in the fourth quarter of 2007. Major initiatives, including joint advertising campaigns with studios and extended pricing strategies will begin in mid- January and are designed to spotlight the superior benefits of HD DVD as well as the benefits HD DVD brings to a consumer's current DVD library by upconverting standard DVDs via the HDMI(TM) output to near high definition picture quality.

http://www.tacp.toshiba.com/news/new...asp?newsid=194

*crossg* · 16-01-2008

Seems like this is just for Toshiba USA atm.

**Jesterrace** · 16-01-2008

Thus far it is true, wouldn't be surprised to see things happen elsewhere in the near future though. No complaints out of me if they want to make the hardware cheap enough that it doesn't matter if the format fails.

*crossg* · 19-01-2008

Quote:

Originally Posted by Jesterrace

Thus far it is true, wouldn't be surprised to see things happen elsewhere in the near future though. No complaints out of me if they want to make the hardware cheap enough that it doesn't matter if the format fails.

Prices dropped here yesteday although not as much as the US. Picked up an A-30 for $219 and I can live with that price. Afterall what was I going to do with the HD-DVD movies I already owned.

**alan1476** · 19-01-2008

From what Steve Jobs had to say neither of these formats will survive

Quote:

Quote from Steve Jobs
Blu-ray he said he believed had won the war over HD-DVD but that both formats would lose to HD downloads. Although he is one of the more prominent people to proclaim that, analysts have repeatedly said that the battle only accomplished one thing: Making enough time for streaming HD to become a viable option.

**Jesterrace** · 19-01-2008

Yeah but the fact that you need the apple TV for their downloads kinda makes that a moot point.

14-01-2008	#1 (permalink)
Jesterrace Moderator Join Date: Aug 2004 Posts: 4,530	Toshiba launches new marketing strategy with HD-DVD <a href='http://adstats.cdfreaks.com/www/delivery/ck.php?n=a13febf7&cb=INSERT_RANDOM_NUMBER_HERE' target='_blank'><img src='http://adstats.cdfreaks.com/www/delivery/avw.php?zoneid=30&cb=INSERT_RANDOM_NUMBER_HERE&n=a13febf7' border='0' alt='' /></a> Some are claiming it has come too late but then again others say this will help ensure that HD-DVD isn't going anywhere in the near future. I see some disenchanted Blu-Ray standalone owners in the not too distant future who might gladly take an opportunity to get in on a cheaper format where they can purchase and entry line model and still enjoy the latest releases: http://www.i4u.com/article14033.html

14-01-2008	#3 (permalink)
THE C. CD Freaks Die Hard Join Date: Jan 2007 Posts: 1,397	Re: Toshiba launches new marketing strategy with HD-DVD Anything and everything helps right?? I don't know... is HD-DVD dead?? __________________ Dell Inspiron E1705 Notebook, OS:Vista Premium, Intel Core 2 Duo T5600, 4GB PC5300 RAM, Geforce 7800 256MB Video Card, 100GB Seagate Momentus 7200rpm HDD, TrueLife HD Display LCD, Optiarc AD-5540A DVD Burner, 1 Lite-On 1635SX External Drive, 2 External Sony DRU-830A Drives, 1 External LG GSA-H54L Drive, 1 CopyStar Duplicator With ASUS DVDE616A3 DVDRomDrive and 2 Pioneer DVR-112D mounted in it, 1TB Maxtor OneTouch 4 Plus External H.D., 2 SimpleTech 400GB External HD's, 2 SeaGate 400GB External HD's, 1 Buffalo 250GB SATA External HD, and Logitech Pro speaker system! PC#2: Averatec 6210HX80 Notebook, Athlon 64 2.0GHtz Processor, 1.5GB RAM PC2700, 80GB Hitachi TravelStar5400rpm HD, 64MB Nividia Video Card, Optiarc AD-5540A burner, 15.4 Widescreen, OS: Vista Basic. "And In The End The Love You Take, Is Equal To The Love, You Make."

14-01-2008	#4 (permalink)
Jesterrace Moderator Join Date: Aug 2004 Posts: 4,530	Re: Toshiba launches new marketing strategy with HD-DVD Not yet. Anyways as to the first review it's pretty clear that it is the opinion of the writer. I will go ahead and repost with the official release from Toshiba since it has more detailed info.

16-01-2008	#6 (permalink)
crossg Retired Moderator & Reviewer Join Date: Mar 2005 Location: Calgary, Alberta. Canada Posts: 4,648	Re: Toshiba launches new marketing strategy with HD-DVD Seems like this is just for Toshiba USA atm. __________________ My PC Specs. Plextor 760A/716A 1.07/1.10, BenQ DW1655, BCIB, BenQ DW1640 x2, BSLB, Nec 4551A, 1.08. Lite On SHM 165P6S/LH-20A1S, MS0R/9L05. LG GSA H22N/H62N, 1.02/CL01. SH-S203B, SB03. The Forum Rules Click here to join CDFreaks.com.

16-01-2008	#7 (permalink)
Jesterrace Moderator Join Date: Aug 2004 Posts: 4,530	Re: Toshiba launches new marketing strategy with HD-DVD Thus far it is true, wouldn't be surprised to see things happen elsewhere in the near future though. No complaints out of me if they want to make the hardware cheap enough that it doesn't matter if the format fails.

19-01-2008	#10 (permalink)
Jesterrace Moderator Join Date: Aug 2004 Posts: 4,530	Re: Toshiba launches new marketing strategy with HD-DVD Yeah but the fact that you need the apple TV for their downloads kinda makes that a moot point.

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