Even though the forum title doesn't include this subject, I think this is the place to ask about the "next generation" (or maybe "next next generation") technology.

The official announcements from the developers of holographic storage are quite aggressive, but I know I shouldn't believe all such advertizements literally. Does anyone have an idea or an information how realistic this is? At least they seem to have media and writers that very easily surpass any existing optical drive technology.

@ Apart from the reality.... I'm sure this is a really "cool" and "attractive" idea for those who seriously studied physics.