Sometimes You must obey not Your business routines but political ones.
It was once an Israeli company. Any Israeli company in that market (info protection) has to make happy a lot of "services".

I saw parts of Start_here.exe, where antidebugging elements where conditionally compiled. Rather non-compiled. I honestly don't know why they did it, as anyway the whole sources where sent to appropriate services.

Regarding b2b copy I don't know how they protected their disks, only that they were especially proud of.