Actually I look at it like this......We are out to get a deal at the same time companies selling stuff are out to make money this is just life. I understand about the 47% hike increase and do see it valid but you must look at it on a business level as well. If I has to buy it after January I would they do as advertised and there is no threat of them getting shut down so it seems. Ask your self would you put out a product that worked well and was only free and continue to keep up? Yes I am well aware that DVDFab Free is out there but it is only due to the fact that he sales other products that helps pay for his time as well. Otherwise that too possibly would get discontinued as well maybe.