Hello,
That is exactly how mine failed. Not on install, but on playing. I did, however, finaly get it to work yesterday. Dont know why, but this what I did. Go to Mycomputer-then your cd drive with the burnt disc in it. Find the setup.exe. Not the setup launcher, but the setup.exe that the launcher starts. There was several .exe's in there, all of which were for 'secondary' type installers, but there is one main one for the 'program' itself. It looked like the same generic install icon your used to seeing. Right click it. The menu that comes up on mine had a 'Repair' menu item. I clicked that. It ran whatever the repair was and suddenly my burned disc worked. Before this, though, I got the same thing. What looked like a normal install, but upon trying to play, I got the same message you got. But now it works. Who knows....

Aaron