Ahh. I did not see that. However, here is a quote from the lad that purchased one on Friday, and peeled open the box, according to him there was no HD content inside:

How Does the Picture Look?

Since the official debut of HD-DVD is Tuesday, May 18, I was unable to score one of the four actual HD-DVD launch titles to test out (see below for links to details on those titles). That test will happen within the next 48 hours. In the meantime I did pop in both “Star Wars: Revenge of the Sith” and Paramount’s upcoming “Aeon Flux” to see how up-converting on the HD-A1 compares to my now old Momitsu. Both units offer a much sharper up-converted 1080i image compared to a 480p resolution coming from Xbox 360 (see below for a digital snapshot of the HD-A1 playing “Revenge of the Sith”). Differences between the Momitsu and Toshiba to my naked eye on a 118” screen were minimal at best. The Toshiba on some scenes is a hair sharper and brighter over the Momitsu but only when scrutinized for imperfections. Anyone who does pick up this player and has never owned a 1080i up-converting DVD player before will be pleasantly surprised at the improvements. The bigger the display device, the more apparent the improvements will be.