From your mention of "£"'s I'm guessing you're here in the UK. I've had pretty good experiences with LiteOn and LG as far as longevity is concerned (although LiteOn can be a little pricier than LGs here), and between the LG and LiteOn drives I have, the LG seems just a
tad speedier when burning.
Those are my own experiences, others' will differ. I've also heard good things about BenQ drives (although I can't find them easily!).
Just my two pence worth.
Edit: Just to make things even more confusing, I should mention the Pioneer 110(D)...from what I've seen of my neighbour's, it seems a pretty solid drive, he gives his a LOT of use - it's outlasted his NEC (forget which model NEC). In fact, I'm about to pick up a 110 for myself on the 19th.
