I know that you can get them for that price online but shipping always kills you if you need to just get one and it's local. Compusa has all maddog ide cables half off. Further, at two of the stores here, the cables are on a managers special and it is half off the managers special so it can be as much as 75% off. I have no idea if the managers specials are at several stores but it was at two stores here. They had blue round floppy cables for 2.50$, blue round (and other colors) ide cabels 18-36 inch for 5$ and even the el wire wrapped cables were 5$. Uv silver, uv coper etc. were similarlly priced. It might be worth giving your local store a call to check the prices. Some of the nicer cables are more than 5$ even online.